About Upon Arrival
Upon Arrival is a podcast for the people creating unforgettable travel and event experiences for corporate clients. This community thrives on inspiration, ideas and strategies which are needed now more than ever through a pandemic. No one really knows when this travel-dependent industry will truly revive. But the drivers for incentive travel are still strong and it’s just a matter of finding where the success stories are. Upon Arrival aims to uncover these stories to see how the strategists amongst us are learning new ways of doing things and even discovering new destinations and experiences that might not otherwise have been considered. We talk about mindset, personal development, pivot ideas and of course, what's happening with the travel and events industry.
Episode 71: The Very Bumpy Road of Startup Stories and Secrets with John North
John North has had to pivot multiple times when things kept crashing and burning through no fault of his own. By necessity he's transitioned to a serial entrepreneur, digital marketing strategist and app developer. He's also written seven #1 Best-Selling books along the way, including Startup Secrets, where he outlines five steps to fast track from an idea to a business.
John is the CEO of Evolve Systems Group and has created many products and services designed to empower business owners and entrepreneurs, including Evolve Global Publishing, Evolvepreneur.app and Evolvepreneur.club. He is passionate about helping business owners become smarter and more strategic about their marketing efforts.
Quotes from this episode:
"Own your own brand... The business that I had to sell, cost me a million dollars to lose that business. And the reason why it cost me all that money was I didn't own my own brand."
"Go in an experimental mindset (where) you don't care about winning or losing so much. You care about what happens."
"You've got to value your time to start with. Do I have the time to spend on that (course / program)? Or is it just pretty and shiny and I think I'm solving a problem?"
Connect with John:
John's book recommendation:
The E-Myth Enterprise
Connect with Adelaine: