One of the major assets you need in your marketing arsenal is a great personal story. Stories are important because they help others understand who you are and why you do what you do. When someone knows and loves your story, they are more likely to respect and trust you.
In my previous blog post, I talked about how most people who write a book don’t really do it with a marketing strategy in mind. I also talked about several things to consider, including who is your ideal client, what do you want to do with the attention they are giving you, and what format your book should be distributed in. In this post, I will discuss 5 marketing strategies you can implement to further your business goals:
Writing a book is more than just communicating your message. It’s also about the marketing strategy to get people to buy in. Here are three things to consider:
Many talented people that have interesting things to say inadvertently maintain false beliefs about publishing their thoughts. This blog post examines three popular myths about writing a book and why each one doesn't really add up.