Description
Special offer to our readers of "Everything You Know About Marketing is Wrong!"
Grab our 100% Free Bonuses valued at thousands of dollars which include:
- Goal Setting Think Sheets
- 3 Part Marketing Strategies Video Series
- 3 Part Video series
- How to Create a Lead Capturing Business Card
- How We Create Your Elevator Pitch Using Our Four-Part Process.
- How To Create a Prospect Capturing Landing Page
- 10 Part Audio & Workbook Series including
- Creating your Market Dominating Position 1 & 2
- How Target Customers Decide To Buy What You Sell
- How To Identify Low Hanging Fruit
- How To Identify Your Perfect Target Market
- How To Know What Your Prospects Are Thinking
- How We Raise Our Prices Without Losing A Single Customer
- How We Use Compelling Incentives
- How We Create So Much Added Value In Our Business
- Goal Setting for Life and Freedom Course
- Entrepreneurs Guide to Focus
- Massive Motivation
- Entrepreneurial Success Course
- Success Habits
- A day pass to the Evolvepreneur Summit
- 4 Complete Sample Marketing Portfolios to Model (Chiropractor, Financial Planner, Lawn Mowing and Plumber)
Reviews
Anonymous
Reviewed on 16th Jan 2023
The story changes when the angle changes
This is not just a marketing book.
Before reading further, I want to make clear that a five star review means that I love this book.
This is not just a marketing book.
This starts out with a premise on marketing, but is out and out a book on understanding better systems and human mind.
Moreover, this book focuses on ethical growth by sheer understanding of nuances.
(The book deals with a wide perspective. The scope of the review is not to act as a spoiler. But to evaluate.)
I recommend this to my whole team.
Ernest H. Johnson, Ph.D.
Reviewed on 16th Jan 2023
This is the right step toward growing a great marketing plan!
John North has compiled a great book, Everything You Know About Marketing Is Wrong!, that is perfectly aligned with the subtitle - How to Immediately Generate More Leads, Attract More Clients and Make More Money. The book is exceptionally well written and organized. John has the requisite background and experience to advice business owners about how to make smarter decisions about their marketing plans. In addition to being an accomplished entrepreneur and businessman, John has helped hundreds of clients over the past decade. In addition to the great information assembled for this book, John offers a half-day workshop for those who want to dig a bit deeper into the strategies they can use to market their businesses. Overall, I like the five step process that is unfolded to help the reader to think through how to build their business plan. On the other side of reality, there are the buyers of the services created by business owners. It is here that John does a good job to get the readers to step into the shoes of the buyer. His description of the psychology of buying and the stages that buyer go through is right one. As with most information about marketing, John believes that you’ve got to have a well-organized social-media marketing plan if you want your business to thrive. Interestingly enough, John also advises business owners to pick-up the pen to write their own stories about their business adventures. In today's fast-paced market driven economy, passing along a book to a potential client is right up there with giving a client your business card. The big difference, however, is that your books is both a marketing tool and an income generator. His coverage of the process for generating, nurturing, and secure leads in awesome. It was here when I started asking myself, “With so much information to take in and digest, where do I go to get help?” Fortunately, John includes information in the book about the Evolve Academy. This is the source where small business owners can use to get the step-by-step guidance and support they need to bring the words in this well-written book to life. I strong recommend Everything You Know About Marketing Is Wrong! It is both a great reference book and resource you’ll need to dig a bit deeper into the awesome and great resource that John North has organized for you to grow your business.
Kate Johansson
Reviewed on 16th Jan 2023
Most Marketing Interrupts But Does Not Engage. This Book Engages!
This book hit me right upside my head! Makes me think about everything I am doing for my business, not doing for my business and doing wrong in my business. What IS my message? Is what I think I am saying about myself and my business really communicating what I want my message to say? When people get to my website, am I just saying the same old rubbish,....blah, blah, blah? Service, quality, dependability yawn...How do we make ourselves stand out from the crowds of businesses offering similar products and services? Are we competing on price? If so, its our own darned fault! Have we written a book? Are we seriously out there on social media? Are we business-like when we need to be on certain websites? Are we more relaxed on others? Do we know the demographics of the users of different media. Which ones attract more male users and which ones attract more female users? Do we use hashtags correctly. There is so much in this book I didn't know I needed to know! No wonder my page ranking on Google has steadily fallen off over the last 5 years. I will take this book and go to work on boosting my business profile on line.
joni wilson
Reviewed on 16th Jan 2023
In This Book John North Turns "Wrong" To Right!
John North's approach to growing a business is from the inside out and also the outside in, in otherword John looks at business from all sides. The title is quite strong but after reading this book, I have to admit; many of my stratagies and beliefs were pretty weak and some WERE down right wrong! In this book, John takes you back to the 1950's and the begining of TV advertising which according to John changed everything! From then on, John walks you through the different froms that marketing has passed through, pointing out why they work and why they don't. I especially liked the chapter on cutting cost and plan to follow Johns suggestions. I also found the chapter on licencing very useful. This is one of those books that has something for everyone who is starting a business and is looking for easy answers and "how-too's.
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