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From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head.
Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners?
You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales.
Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. :
Colour Hardcover Edition
From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head.
Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners?
You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales.
Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. :
Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects).
Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility.
Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters.
Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability.
Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth.
Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects.
Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships.
Why should this book be your next read?
Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For instance, you’ll be introduced to…
Game Changing Marketing Strategies:
Each chapter is a deep dive into actionable tactics tested in the trenches of modern marketing. From email marketing to trust-based selling and strategic publishing, these aren’t just theories but practical, scalable strategies.
Tailored Advice to Scale Your Business:
Whether you're a startup entrepreneur, a small business owner, or a seasoned marketing professional, this book provides tailored advice on scaling your operations, boosting your sales conversion, and maximising your marketing ROI. Learn how to leverage AI in email campaigns, build customer trust at scale, and automate your marketing processes to maximise efficiency.
Practical Implementation:
Every chapter concludes with clear, actionable steps you can implement immediately. This hands-on approach ensures you can directly apply what you learn, and see real results quickly.
Future-Proof Your Marketing:
Stay ahead in today’s rapidly changing digital landscape. "The Big Ideas Book" equips you with cutting-edge knowledge to not only keep pace with technological advancements like AI but to harness them to your advantage.
Derived from the collective wisdom of the Elite Marketers tribe, “The Big Ideas Book” is packed with outside-the-box strategies you can implement into your business right away.
Implement just one of the strategies inside, and you'll see firsthand the transformative power of a great idea in action.
Why not start today?
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Premium Membership Key Features
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Unlock the secrets to cultivating exceptional leadership with Growing Leaders: A Definitive Guide. In a world where effective leadership is more critical than ever, Vidusha Nathavitharana offers a groundbreaking approach to developing future leaders, drawing parallels between leadership and traditional farming practices.
This comprehensive guide is designed for anyone looking to enhance their leadership skills or cultivate leadership within their organization. Through four distinct phases—Preparing the Soil, Planting, Nurturing and Watching Over, and Harvesting—Vidusha provides actionable insights, practical tips, and real-world examples that demonstrate how to grow leaders organically.
Learn how to:
- Prepare the Soil: Create the ideal environment for leadership development by fostering the right mindset, frameworks, and resources.
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- Harvest: Manage leadership careers with a focus on succession planning, retention, and long-term growth.
Drawing from his extensive experience in helping organizations in Sri Lanka and beyond, Vidusha's methods are proven, practical, and adaptable to any organizational culture. With a focus on the holistic growth of leaders, this book emphasizes the importance of personalized attention, integrated development initiatives, and the long-term investment in people.
Endorsed by industry experts and filled with compelling stories and case studies, Growing Leaders: A Definitive Guide is your essential resource for building a pipeline of strong, capable leaders who can navigate the complexities of today's business world. Whether you're an aspiring leader, an HR professional, or a senior executive, this book will equip you with the tools and strategies you need to cultivate a thriving leadership culture.
Practical Solutions to Safeguard Your home and Loved Ones From the Health Risks of Radiation Exposure
Who could be more reliable in guiding you through the complexities of EMF Exposure and Protection than our global specialists?
These professionals, backed by a 40-year history, not only focus on reducing EMF exposure but also prioritize the creation of long-term healthier spaces.
5G is here and 6G is coming, but these new mobile networks are not the only cause for concern. Thousands of peer-reviewed research studies indicate that exposure to radiation from sources like phone towers, phones, power supply, electrical wiring in your walls, WiFi and more, can be a serious health risk. Even the World Health Organization (WHO) saw it necessary back in 2011 to classify radio frequency radiation as a possible carcinogen Group 2B, which is the same category as exhaust fumes!
In this book, 11 international EMF radiation specialists take you on a logical journey to educate you about dealing with domestic radiation exposure in a holistic and verifiable way.
Inside, you will learn about:
- Some of the research that is available on the topic of EMF radiation and how anyone can be affected by it quietly with minor symptoms like headaches, build up to very serious illnesses or cause chronic conditions like electromagnetic hypersensitivity and fertility problems.
- Sources of EMF radiation in and around a home
- What you should know about buying or using an amateur meter to investigate your home or a potential home yourself
- How an EMF Consultant would investigate your situation with your family and guide you through proper mitigation
- What easy things you can do to reduce EMF exposure and what the logic is behind holistic and verifiable EMF protection measures like shielding paint and circuit cut-off switches
- Safer solar power insights
- Radiation-free home construction considerations.
The world is filled with misinformation about how to deal with EMF radiation. Verifiable results and long-term holistic considerations for EMF protection and healthier homes should be the priority. Here, you will find a logical approach you can understand based on a 40-year history of dealing with this subject from a natural health perspective.
Holistic EMF Protection Made Easy offers a comprehensive guide to understanding and mitigating EMF exposure from everyday sources like phones, WiFi, and power lines. Backed by 40 years of expertise, 11 international specialists provide actionable steps for reducing radiation risks. Learn about effective measures such as shielding paint, circuit cut-off switches, and safer solar power. This book empowers you to create healthier, EMF-conscious living spaces with practical, holistic solutions.
Holistic EMF Protection Made Easy offers a comprehensive guide to understanding and mitigating EMF exposure from everyday sources like phones, WiFi, and power lines. Backed by 40 years of expertise, 11 international specialists provide actionable steps for reducing radiation risks. Learn about effective measures such as shielding paint, circuit cut-off switches, and safer solar power. This book empowers you to create healthier, EMF-conscious living spaces with practical, holistic solutions.