Welcome to today’s episode of My Daily Emails podcast!
Back in 2018--- I made a connection—a referral to a mortgage broker named Graeme.
He was very up-front and brutally honest with his clients.... He didn't seem to be the average mortgage broker.
Graeme really stood out to me because I had worked in a bank and was also a mortgage broker at one point.
He wanted me to help him create and publish a book to attract more clients to his mortgage business. In fact, he had a few books planned!
What really captivated me was his unique approach. He held credit card-cutting ceremonies in his office, complete with tissues for clients who often found themselves shedding tears. That struck a chord with me; here was a man not only addressing his clients' financial burdens but deeply connecting with their emotions.
I was intrigued. Graeme shared with me how he could help people pay off their mortgages in under ten years—without them having to live like hermits.
Sounded like the makings of an incredible book, didn't it?
For a few months, I collaborated with Graeme and my editor in his office, crafting his story, his insights, and his expertise into what we ultimately titled "The Money Mentor".
We launched it with our usual bestseller campaign, and to Graeme's joy, he overtook Scott Pape’s "Barefoot Investor" on the Amazon charts. We achieved 43 x #1 rankings across four countries!
You can check out the book "The Money Mentor" at GetMyBook.Store
After the initial surge, things quieted down—a common fate for many authors. They publish their book and then tend to retreat back into their lives. This quiet phase becomes what I call the "dead zone"—when books sit, unpromoted, waiting to gather dust.
However, that wasn't the end for Graeme. Out of nowhere, a few years later, his business took a remarkable turn. His book began to sell again, consistently holding the #1 spot in Australia.
Graeme had integrated his book into his business organically. He wasn’t overtly promoting it, yet it was gently woven into his services and interactions. As a result, customers began searching for it, and sales followed.
Now, we’re working on the second edition because the landscape has shifted since the first release, and he has so much more to share.
Here's a thought:
What never surprises me is that every time I speak to an author who says, "I can't seem to sell many books", I find that they haven't covered the basics and end up trying high-end strategies that fail because the foundation is unstable. In less than 30 minutes, I have always uncovered ideas and strategies.
So this prompted me to re-opened my VIP consultation service for 2025.
Ready to make waves with your book? Let’s talk! Go to www.evolvecall.com
Thank you for tuning in!
Don’t forget to subscribe at johnnorth.com.au , and I’ll see you in the next episode of my daily email summary podcast.
ORIGINAL EMAIL
Back in 2018, I made a connection—a referral to a mortgage broker named Graeme.
He was very up front and brutally honest with his clients. He didn't seem to be the average mortgage broker.
Graeme really stood out to me because I had worked in a bank and also had been a mortgage broker at one point.
He wanted me to help him create and publish a book to attract more clients to his mortgage business. In fact he had a few books planned!
What really captivated me was his unique approach. He held credit card cutting ceremonies in his office, complete with tissues for clients who often found themselves shedding tears. That struck a chord with me; here was a man not only addressing his clients' financial burdens but deeply connecting with their emotions.
I was intrigued. Graeme shared with me how he could help people pay off their mortgages in under ten years—without them having to live like hermits.
Sounded like the makings of an incredible book, didn't it?
For a few months, I collaborated with Graeme and my editor in his office, crafting his story, his insights, and his expertise into what we ultimately titled "The Money Mentor".
We launched it with our usual bestseller campaign, and to Graeme's joy, he overtook Scott Pape’s "Barefoot Investor" on the Amazon charts. We achieved 43 x #1 rankings across four countries!
You can check out the book here: [The Money Mentor]
After the initial surge, things quieted down—a common fate for many authors. They publish their book and then tend to retreat back into their lives. This quiet phase becomes what I call the "dead zone"—when books sit, unpromoted, waiting to gather dust.
However, that wasn't the end for Graeme. Out of nowhere a few years later, his business took a remarkable turn. His book began to sell again, consistently holding the #1 spot in Australia.
Graeme had integrated his book into his business organically. He wasn’t overtly promoting it, yet it was gently woven into his services and interactions. As a result, customers began searching for it, and sales followed.
Now, we’re working on the second edition because the landscape has shifted since the first release, and he has so much more to share.
If you want to hear more about the book, we have a podcast episode: [The Money Mentor: A Bullshit-Free Guide to Crushing Your Mortgage]
If you Subscribe, (click on never miss episode green button on right of the page) and you'll discover the behind-the-scenes how we created 48 podcast episodes in 24 hours.
Here's a thought:
What never surprises me is that every time I speak to an author who says "I can't seem to sell many books", I find that they haven't covered the basics and end up trying high end strategies that fail because the foundation is unstable. In less than 30 minutes I have always uncovered ideas and strategies.
So this prompted me to re-opened my VIP consultation service for 2025. [VIP Consultation]
Ready to make waves with your book? Let’s talk!
