Do you want the power of the internet side to bring more traffic your way? Of course you do! Then you better start blogging!
Blogging has become the online activity on the internet! It has become a very powerful force because it is the easiest and fastest way to add fresh, relevant and engaging content to your website.
Google now ranks websites according to their relevance, steady and quality content. The old days when people would just fill their websites with keywords and repetitive trash content are long gone. In fact, this practice can now lead to penalties.
All you have to do is write a blog between 250-800 words relevant to your website. It may seem like a daunting task but if you think about it, it is once a week, which is only 4 times a month. Surely you can take an hour or two once a week to do some writing!
Some of the things you should do to make the most of your blog:
- Talk about what you do
- Talk about what your readers should be doing
- Talk about local events
- Offer insights into your world
- Be natural
If you have the time you can blog twice a week, but no more than that. Five times is not better than two when it comes to blogging. Google perceives it as spamming and it will reduce your site’s relevance.
You can go even further and link your blogs with your Facebook, Twitter and LinkedIn updates as well.
Talk to us to learn more about the role of blogging in a well thought-out online marketing strategy.