Notes From The World’s Best CEO: Alan Mulally

I’m starting a new series that gives you key bullet points on the world’s best performing CEO’s.

It’s a checklist of sorts, that enables you to look at how the top guns work, with an eye for potentially adapting their methods to use in your own work life.

First up, is the brilliant Alan Mulally, who with Bill Ford famously turned around Ford without accepting government hand outs.

Here’s how he works:

• Arrives at the office at 5.15am and leaves around 5.30pm.
• Reviews the Ford business plan every week, with all key team members present.
• Always seeks to simplify. A key mantra is “Improve focus. Simplify operations.”
• Emphasizes profitable growth, not merely a growing revenue curve.
• Never criticizes rivals. “I’m not going to talk about GM and Chrysler. It’s just not my place.”
• Believes in what he calls ‘Positive Leadership’, always looking for solutions and acknowledging wins.
• Favourite phrase: “How cool is that?”
• Staff carry the Ford business plan on a card. Four main points.
• The entire company’s performance is put up on the walls of two rooms – 280 charts that outline all key results vs projections.
• Obsessively measures. Including traditionally soft areas such as brand preference.
• Has summarized what the Ford customer wants into 5 areas: Quality. Fuel efficiency. Safety. Smart design. Value.
• Constantly reads business books in his spare time. Also a competitive tennis and golf player.
• Leadership style: positive and upbeat, mixed with disarming honesty and forthrightness.
• Dedicated to company wide communication. “Everyone has to know the plan, it’s status and areas that need attention.”

Have a think about this list. Ask yourself, what is Alan doing that I can incorporate into my own leadership style? Then pick the most important of these points and focus on it for the next 2 weeks. Then move to the next attribute you’d like to emulate.

We can all learn from the best- and Alan Mulally shines as a uncommon breed of CEO – one who has achieved stupendous results while at the same time being liked by the vast majority in his company. A rare achievement indeed.

 

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Three Time #1 Best Selling Author, John North is a versatile and experienced entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John currently holds a number of titles, including CEO of Evolve Systems Group, Associate Diploma in Business (Accounting) and Fellow of the Institute of Public Accountants. John’s passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded among his peers as very innovative and highly creative in his approach. John’s new services include Evolve Instant Author to help new authors and business owners write their own books. John has two #1 Best Selling Books about business strategy and internet marketing

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