The primary difference between traditional marketing and internet marketing is that the latter has the ability to reach a large number of people because it isn’t limited by geography. On the other hand, traditional marketing, no matter how widely used or circulated, is never able to reach to a vast number of people at once.
However, no difference is as notable as traditional marketing’s in ability to get direct and exact feedback about the outcomes of its efforts. On the contrary, internet marketing provides companies with data that is collected once the initial ad impression has been made. Though these statistics aren’t always true to the last number (because the situation is ever changing), they are extremely accurate and can be relied upon.
Because the world economy is going through a downturn, it is crucial for businesses around the world to keep an eye on their ROI through various marketing channels. This is why business managers and owners require accurate numbers that show them the value and result of their marketing efforts.
Even though one cannot claim that traditional marketing is obsolete, you cannot deny the fact the there is a greater need for digital marketing; and with time, this field will increase and improve even further.
If you are running a business, no matter how small, you have to use internet marketing to establish your brand in the market and attract more customers.
The purpose of this eBook is to familiarize you with the main aspects of internet marketing so that you can learn from them and apply them along with your traditional marketing techniques to get ahead of your competitors.